Journal Communications continues decline

From their own reporting yesterday:

However, earnings from continuing operations also fell. They were off 23.7%, tumbling to $6.3 million from $8.2 million a year earlier as advertising revenue decreased in all units of the Milwaukee-based media company and publisher of the Journal Sentinel.

After the announcement Tuesday, shares of Journal Communications shed 46 cents to close at $5.98. That is down 57% from its 52-week high of $14 in May of last year.

More details from Milwaukee Rising:

Company president Steve Smith says corporate earnings should benefit from political advertising in the second quarter, but forgot to the impact on earnings of primary election advertising. Hey, if this is how Journal Communications does when the hottest campaign in memory is going on, what will happen next year, when there are no major campaigns?

Maybe someone could slip Journal Communications the news that content matters.


  1. A. Reader says:

    May be all those hot scoops and tips that are going down the drain because no one is tossing them toward the Sink.

  2. Cheri M. says:

    I think the economy is softening everywhere. Unfortunately it may start gaining momentum and spiral downward ever more quickly.