Yankee ingenuity – in Brazil?

A friend just e-mailed me this link to a video of a Ford assembly plant in Brazil. It’s awesome. It also makes me think we are screwed as American manufacturers. Watch it and see what you think.


  1. I worked in Korea for 18 months in 1973-4 and I can assure you that the difference is more in the people than the robots. People in poor countries are happy to have a job and aren’t looking for handouts from the company. We were there during the Arab oil embargo and it was cold, but there was no oil for heat and the people did not have heavy winter clothing, yet I NEVER heard any complaining. We were setting up a ammunition factory that was transplanted from Waukesha but which had never gotten into full production. We retooled the equipment to produce 5.56mm and 7.62mm rounds, but due to the lack of experience of the people we said “They will never get it running.” Well, what we failed to do in 3 years, they did in one year. I believe their commercial ammunition is sold in the U.S. under the PMC brand. People’s attitude is what it’s all about folks!