You may never have to read the NOW sites again!

David Mastio, that heck of a guy from BlogNetNews, is in the process of scraping feed from the bloggers of the Journal Communications projects of

You no longer have to head to the NOW sites to see if your favorite blogger has a new post. You can read the first 50 words at BNN.

His first picks are those ferocious fighters from Franklin. Linda Richter from New Berlin is on, too. So far, no one from Brookfield, but I’d bet that’s coming.

If you’ll remember, I asked a question a little over a week ago. I guess we’ll have to wait and see what everyone thinks about this new addition to Mastio’s business model.


  1. I’ve been using a great newsreader program (NetNewsWire) for about a year now, and I think they’re becoming more and more common – – actually “visiting” the blog home page is rarer and rarer these days. That said, I can’t imagine trusting a blog aggregator (like BlogNetNews) to pick the blog feeds I want.

    However, if it brings curious minds to the party, why not?

  2. John, “why not” has to do with “actually visiting the blog home page is rarer.”

    Many blogs need the revenue derived from their own advertising. BlogNetNews swipes that.

    Picking your own subscriptions is entirely different than someone else scraping feed to line their own pockets.

  3. I take your point, but don’t news aggregators actually BRING traffic to your site?

    I’ve discovered a great many sites that now get my eyeballs DAILY because they were posted on some other site I frequent, or fed to my RSS reader by the few aggregators that I link to. If the blog is interesting, it gets dragged into my NetNewsWire subscription sidebar under the appropriate heading, and suddenly that blog is in the regular mix.

    And in my newsreader, a link to a piece by me, for instance, as posted on BlogNetNews reads “Sprawled Out: [Mildly Interesting Headline Here]”. When you click it to read the rest – whoooosh; you’re at my blog reading the piece. BlogNetNews is virtually TRANSPARENT in that transaction. At the same time, you get readers who otherwise may never have heard of you or your blog.

    (On a sidenote, traffic-hungry blogs construct blog headlines specifically to get that click, leading to some pretty vacuous choices of words.)

    If they take your WHOLE post (i.e. you post 18 words and they auto-scrape 50 words), you may feel ripped off in that instance, but could that not be a fair transactional tradeoff for wider exposure?

    Just thinking out loud here.

  4. I have very local readers with pretty stable numbers.. I don’t get much traffic from BNN; in fact a quick calculation shows it’s 0.004% of my daily traffic.

    If you know where to click on BNN you’re whoooshed off to the site. If you don’t, you’re whooosed off to more BNN listings and advertising.

    As for the headlines, John, you can make them more interesting if you’d like. 🙂

    I would have been happy to do business with DM if he hadn’t turned out to be such a jerk. Why would I choose to do business with a jerk?