A little about the news cycle; McCain’s Saturday address

You can tell which candidate had the crummier week by noting the Saturday news conferences. This week Barack Obama set out to finish the debate on his race related comment earlier in the week and finalize his switch to prefer offshore drilling.

The Friday dump is considered to be a worthwhile way to unload inconvenient information. Many Sunday papers and already set for press, and most Americans play through the weekend. The same reasoning stands with 24 hour news stations. Especially in the summer, if it’s nice weather, few Americans will stay huddled around their television sets. Radio talk shows also take weekend breaks.

The challenge for the other side? To keep the news fresh until Tuesday, when America pays attention again.

We’ll see. I think the change in energy policy is news enough to stick for a while.

Here’s John McCain’s Saturday radio address.